Herban Hapa

Sustainable Holistic Tea

Logo Design

Branding

Striving for positive economic and social change through culture, food, and Mana

About The Herban Hapa is a local bay area women owned tea herbalist company sustainably sourcing herbs from their very own family-owned farm in Hawaii. Using mana, a sacred Hawaiian ideology, they bring spiritual energy of power and strength into their business and products to create wellness.

Challenge

Herban Hapa are for the people who care about sustainability, ethicality, and location of where their food originates. Herban Hapa believes in traditional herbal medicine dating back to ancient rituals. Therefore, creating a brand identity that conveys health, wisdom, and friendliness is critical to building a strong customer base.

Solution

To create a brand that conveys transparency, good nature and reliability I used warm colorful palettes, clean, modern visuals, and type and elements that ties back to traditional medicine.

Ideation

Herban Hapa come from a mixed heritage background with Asian and Buddhist culture being a prevalent presence in their identity. They noted that Buddha's teachings are important in the work they do and wanted it to be implemented in their brand. Along with herbalism comes a sort of "hippie" mentality — the 70's aesthetic comes naturally and ties in with a warm color palette.

I took inspiration from 70's illustrations to make an affectionate approach while the fluid typographic posters allowed space exploration.

1st Iterations

We chose to go the clean and modern route with a slight edge of excitement within the text play.

The first idea is the most bold and visually stimulating but difficult to see details at a smaller scale.

We went with the second choice because it has the 70's personality the client relates to while adhering to modern design choices when paired with the simple contrasted outline.

Warm & Human Colors

An approachable, joyful feel

HEX #e9851b
RGB (12, 20, 37)

HEX #f16f70
RGB (9, 19, 36)

HEX #534032
RGB (255, 255, 255)

HEX #68b597
RGB (255, 255, 255)

HEX #ecb614
RGB (12, 20, 37)

HEX #5668b9
RGB (9, 19, 36)

HEX #8d674f
RGB (255, 255, 255)