TapSnap

Ad Campaign

Advertising

The world’s best photo booth rentals – fun and interactive, with social media integration and amazing image quality.

About

The Silicon Valley Business Journal runs a yearly challenge for local colleges to work with small businesses to create successful advertisement campaigns and an associated media buy and strategy using $25,000 to be used within the Journal. Our ad campaign was proudly awarded as "Best Presentation."

Discovery & Ideation

We were paired with Tapsnap, a photo booth brand bringing fun to corporate and party events. We were tasked with creating a whole paid media campaign from graphic design, media buy, and presentation pitch. Our idea was to appeal to adults within the office atmosphere while showcasing the photo booth kiosk with colorful elements. We started off with busy graphics but needed a way to be minimalistic and find overall balance.

Final Campaign

The final ad displays a lively and colorful design to display the message of joy that Tapsnap brings to its customers. There is a balanced hierarchy using contrast, negative space, and a clean color palette. Next, the media buy planned to focus on 1/4 pages and medium sizes to have enough quantity and size within the journal. Our team deservingly won “Best Presentation" with our professional and successful pitch.