My RV Resource
Online RV Directory Source
Social Media Management
Content Creation
Digital Marketing
An all-in-one source for all RV needs
About
My RV Resource was founded with the aim of providing a comprehensive online directory for RV enthusiasts while streamlining the search for reliable RV services. More than just a directory - its a thriving community where RV providers gain exclusive resources, can network, and share valuable tips. My RV Resource is built to support and enhance the RV journey.
Strategy
My RV Resource's social media was pushed to the side as they ran the backend of their business. Our goal was to revitalize My RV Resource's social media presence by shifting focus back to building a strong community within the RV space while delivering honest and reliable content. We aim to create a cohesive and professional feed while incorporating engaging reels to attract new audiences. To address the team's unfamiliarity with reels, SEO, and marketing, we will provide guidance and training on these areas, ensuring a strategic approach to content creation and audience engagement.
Instagram Feed Transformation
Social Design & Copywrite
My RV Resource's graphics maintain simple designs that adheres to their brand identity complete with information that is easily digestible. Paired with the copywriting, it equals an inviting and relatable tone.
We decided informational content would perform best in order to inform and persuade clients to use services provided within My RV Resource. The attention grabbers and valuable content used has gained an average of 2,300 views total.
Results & Analytics
Within four months of working with My RV Resource we gained 160+ followers while maintaining a 10k outreach each month. Informational posts were proven to be effective as they had the most amount of shares, comments, and reach to non-followers showing we are reaching a larger audience with our strategy.
