Self Kara

Jewelry Entrepreneur
Content Creation
Digital Marketing
Jewelry collection designed to promote self-growth and confidence

About

Self Kara is a Florida-based jewelry brand dedicated to boosting self-confidence and offering a stylish coping mechanism. Born from a teaching background, Self Kara was inspired by the need for young people to manage stress during difficult times. With a strong community focus, their aesthetic pieces aim to uplift and empower, blending beauty with purpose.

Strategy

Self Kara knew marketing would be the no. 1 thing to make or break a new business but did not know where to start. We crafted a plan that aligns seamlessly with Self Kara's identity, emphasizing a feminine and sophisticated aesthetic while engaging with current social trends. This approach is designed to resonate with millennial and Gen Z women, fostering a vibrant community and building lasting relationships with our target audience.

Instagram Feed Transformation

Social Design & Copywrite

Tik Tok & Reels

Results & Analytics

In just two weeks and 7 instagram posts we grew her online presence and reached her target audience resulting in a growth of 30% followers, 31 shares, and an outstanding 2.5k reach. Self Kara's analytics shows reach to new and current followers, standing at 300+ profile views. This success has boosted Self Kara's confidence within her business.