About For this project, I was tasked with designing a marketing email for their song tonies line. Since Tonies is known for its vibrant, playful identity the goal was to create visually engaging emails that aligned perfectly with the brand's established look and feel. I began by conducting thorough research into the brand's aesthetic—analyzing their website, social media, and product packaging. This included identifying the core color palette, which prominently featured bright, cheerful hues designed to capture children's attention. I also studied their use of typography, selecting playful, rounded typefaces that conveyed a sense of fun and energy.
Next, I examined the brand's graphic elements, such as whimsical illustrations and dynamic shapes, integrating these into the email designs to maintain consistency. Each email was carefully crafted to balance engaging visuals with clear calls to action, ensuring a seamless user experience that appealed to both kids and their parents. The final designs effectively conveyed the brand's colorful appeal while driving engagement and maintaining a cohesive visual identity across all touchpoints.
